In 2025, the United Nations marks International Youth Day under the theme “Youth Localizing the Sustainable Development Goals (SDGs),” This theme recognises that young people are not merely beneficiaries of development, but are active agents of change, innovation, and leadership. It acknowledges the need for youth inclusion in local governance processes, as their creativity, energy, and community knowledge are essential for addressing the complex and interconnected challenges of our time.

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At MMG, this spirit of transformation is reflected in how we empower youth across our business. From the UAE to other key markets, young professionals are helping shape the future of media and advertising through creativity, digital fluency, and purpose-led thinking. They are solving real-world challenges with locally informed ideas - and using MMG’s platform to scale those ideas into tangible outcomes. This combination of local insight and broad reach is central to how youth contribute to our industry. It’s also why MMG actively invests in creating a workplace that enables young talent to lead, innovate, and grow.

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Creating Space for Innovation, Skill-Building, and Impact

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At MMG, young professionals bring fresh thinking, new skills, and creative energy into every area of the business. Their ideas and initiative are helping shape how we work today and how we plan for tomorrow:

• AI and Automation: Youth are introducing advanced tools and platforms into our media workflows - applying automation, analytics, and optimisation to deliver more effective campaigns and smarter ways of working.
• Operations and Administration: New team members challenge established processes and identify opportunities for improvement - from refining resource planning to driving digital integration - helping us operate with greater agility and efficiency.
• Sales: Young professionals combine purpose-led thinking with data insight to influence client strategies and create solutions that deliver both growth and meaningful brand impact.
• Creative and Marketing: Bold ideas and collaborative energy are driving experimentation with new formats, platforms, and storytelling approaches that connect with audiences in fresh and relevant ways.
• Finance and Business Operations: Emerging talent is streamlining workflows, automating reporting, and strengthening data use, supporting more accurate planning and faster decision-making across the group.

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Supporting Youth Through Real Opportunities

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Youth empowerment at MMG is supported by a foundation of access, inclusion, and learning.

• Structured internship programmes that introduce students and graduates to real industry challenges.
• Department-level training and mentorship to build role-specific knowledge and transferable skills.
• Project-based collaboration across teams, giving early-career professionals exposure to strategic work and leadership input.
• A culture that values contribution where young team members are encouraged to lead ideas, share feedback, and own impact.

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Building the Future Together

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Innovation is embedded in our culture and supported across the group. By supporting youth with the tools, opportunities, and trust they need, MMG continues to build a workplace where ideas are actioned, voices are heard, and growth is shared.This International Youth Day, we celebrate the energy, perspective, and action that young professionals bring - and recommit to helping them shape the future of media and advertising with confidence and purpose.