Multiply Media Group (MMG) has announced the appointment of Ikram Mniai as Head of Retail Media, marking a strategic step in the group’s approach to strengthen its retail media capabilities and accelerate growth in this evolving space. The appointment reflects MMG’s continued focus on building premium media solutions for brands and retail partners. 

With more than a decade of experience across Out-of-Home, digital in-store media, AdTech, and commercial strategy, Ikram brings deep expertise in business development, and client partnership management. She has held senior roles across France and Africa, including positions with organisations such as Scala Stratacache, in-Store Media, NRJ Group, and Clear Channel France, where she led market expansion initiatives, managed key agency and advertiser relationships, and delivered large-scale DOOH solutions across diverse markets.

In her new role, Ikram will be responsible for shaping and executing MMG’s retail media strategy. This includes developing scalable propositions for retailers and brands, strengthening strategic partnerships, and creating frameworks that support more effective brand engagement across retail and digital touchpoints. 

Commenting on the appointment, Henrietta Shakespeare, Chief of Staff at Multiply Media Group, said: “Ikram brings solid experience in retail and in-store media, combined with established commercial management. Her appointment is a strong step forward as we continue to expand our retail media offering and unlock new opportunities for our partners.” 

Ikram Mniai added, “MMG is at the forefront of media innovation, and I’m excited to join at such a pivotal moment. Retail media is transforming the way brands connect with consumers, and I look forward to contributing to MMG’s continued growth in this space.” 

The appointment underscores MMG’s commitment to investing in emerging media channels and reinforcing its position as a forward-thinking OOH media powerhouse focused on performance, capability, and long-term value.