This recognition marks another significant milestone for Multiply Media Group (MMG), reflecting our commitment to building a People-First culture where individuals are supported, valued and encouraged to thrive.

The achievement follows MMG's Great Place to Work certification and recognition among the Top 5 Best Workplaces in Media, Advertising and Marketing across MENA. Together, these milestones reflect the importance we place on our people as we continue to grow across international markets.

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Creating More Impact Through People

More Impact, one of MMG's core brand pillars, reflects our belief that growth should create value beyond business performance alone. This commitment is reflected in our People-First culture, where employee recognition, professional development and meaningful engagement contribute to the Group's long-term success.

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Our approach is supported by initiatives that bring this culture into everyday working life.

From our Employee of the Quarter programme and Monday breakfasts to participation in industry events and annual visits to our Dubai headquarters by international teams, we create opportunities for colleagues to connect, exchange ideas and celebrate achievements.

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Building on this approach, MMG recently launched Connect. Advance. Collaborate., a Group-wide programme under our People-First pillar. The initiative brings employees and leadership together through one-to-one conversations with Group CEO James Bicknell, discussions focused on people, performance and processes, and opportunities for teams to gain insight into different areas of the business.

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The People Behind the Recognition

As MMG has grown internationally through the acquisition and integration of BackLite UK and the launch of BackLite KSA, maintaining a strong organisational culture has remained central to our strategy.

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James Bicknell, Group CEO of Multiply Media Group, said:

"We are building something very special at MMG, and what makes me proudest isn't simply the businesses we're growing or the success we're achieving. It's the people behind it all."

His perspective reflects a principle that guides MMG's development: culture and growth are interconnected priorities. Building a sustainable organisation requires the right foundations, shared values and people who are committed to its long-term success.

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Looking Ahead

As MMG continues to evolve, we remain focused on creating opportunities for professional development, strengthening engagement across our businesses and ensuring our workplace culture develops alongside our international ambitions.

Being named among the Top 50 Companies to Work For inthe Middle East is an achievement shared by everyone across MMG.