Multiply Media Group (MMG) has announced the appointment of Sal Daoud as Head of International Sales, marking a significant move in the company’s strategy to strengthen its global footprint and deepen relationships with international partners. The appointment signals MMG’s growing ambitions to scale its Out-of-Home (OOH) media business beyond the region and establish a stronger global presence.

With more than a decade of experience across major media markets, including Australia, Daoud brings a solid background in international sales, commercial leadership and strategic expansion. He has held senior roles in multiple international media companies, working with leading global brands and agencies to deliver innovative OOH and cross-platform advertising solutions. Throughout his career, Daoud has been recognised for his ability to identify new market opportunities, build long-term partnerships and lead commercial teams focused on sustainable revenue growth.

In his new role, Daoud will be responsible for developing and executing MMG’s international commercial strategy. This includes expanding the group’s global client base, fostering strategic partnerships, and creating frameworks that help brands and agencies plan and buy media seamlessly across markets. He will also play a key role in aligning MMG’s international sales operations with its broader goal of providing a unified and data-driven OOH platform that delivers measurable impact and scale.

Commenting on the appointment, James Bicknell, Group CEO of MMG, said: “Sal brings together international insight and strong commercial leadership. His appointment is a clear signal of our intent to expand internationally with precision and scale. We’re excited to have him on board as we accelerate MMG’s global journey.”

Sal Daoud added, “MMG has built an impressive foundation in OOH, backed by innovation and ambition. I’m excited to build on this momentum by working closely with global media planners and marketers to create impactful, scalable campaigns across borders.”

The appointment underscores MMG’s continued investment in its international capabilities as it positions itself as a forward-thinking OOH media group driven by innovation, performance, and global expansion.

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