Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets.

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Elie brings over two decades of experience in the Out-of-Home (OOH) sector, with a proven track record in scaling operations, driving commercial performance, and leading high-impact market expansion initiatives across the Middle East. Prior to joining MMG, he held several senior positions at JCDecaux Middle East, including Managing Director, where he played a key role in driving market growth across the region.

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In his role at MMG, Elie will lead the group’s operational strategy, with a focus on building a more integrated, agile, and performance-driven organisation. He will oversee the optimisation of operational frameworks across markets, drive alignment across the group’s portfolio of companies, and enhance efficiency to support MMG’s continued scale and long-term value creation.

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James Bicknell, Group CEO of Multiply Media Group, said:
“Elie brings a deep understanding of the OOH industry and a proven ability to scale disciplined, high-performing operations across diverse markets. As MMG enters its next phase of growth, his leadership will be instrumental in advancing our operational foundations, enhancing integration across the group, and enabling us to deliver on our long-term strategic ambitions.”

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Commenting on his appointment, Elie Hajjar said:
“MMG has built a strong and ambitious platform, underpinned by a clear vision for growth and innovation. I look forward to partnering closely with the team to further strengthen operational discipline, unlock efficiencies at scale, and support the group’s continued expansion across markets.”

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Elie’s appointment reflects MMG’s commitment to building a world-class leadership team and reinforcing its operational capabilities as it advances its ambition to become a leading, future-focused OOH media network.