MMG clients can now extend campaigns from the UAE, UK and Saudi Arabia into real life in the U.S. with a curated selection of landmark OUTFRONT digital locations

‍

Dubai, UAE – 20 October 2026 – Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group PJSC (ADX:2POINTZERO), today announced it is expanding its inventory network into the United States through an agreement with OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL media companies in the U.S.

‍

The pilot agreement marks the first time MMG clients can add U.S. IRL media to campaigns running across MMG’s networks in the UAE, United Kingdom and Saudi Arabia. MMG’s expanded offering comprises a curated selection of OUTFRONT’s premium digital canvases in some of the most recognizable public spaces in the country, where brands are seen at scale in the moments and environments that shape American culture.

‍

Upon launch of this pilot, MMG will coordinate planning, campaign delivery and reporting for its clients across markets, giving global advertisers a more consistent approach to managing multi-market campaigns.

‍

MMG's existing portfolio comprises more than 3,000 advertising assets across some of the most commercially important locations in the UAE, United Kingdom and Saudi Arabia.

‍

Sal Daoud, Head of International Sales at Multiply Media Group, said: "Clients have always wanted international campaigns to be easier to plan, activate and manage. This agreement gives them a clear commercial path to selected premium U.S. opportunities, supported by MMG from initial planning through to campaign delivery and reporting."

‍

Edward Jacobs, SVP, Head of Asset Development at OUTFRONT, said: “Brands come to OUTFRONT for the places people remember: iconic and immersive locations and environments where culture happens in real-life. MMG's clients can now bring their brands into those moments at scale, and we look forward to supporting them during the pilot.”

‍

The agreement is part of MMG’s broader international growth strategy, connecting its established operations across the UAE, United Kingdom and Saudi Arabia with selected premium IRL media opportunities in the United States.